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Who owns the marketplace? Is it business – or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can – and must – respond to the actual intentions of customers, instead of simply vying for customer attention in
| Isbn | 9781422158524 |
| Publisher | Harvard Business Review Press |
| Language | English |
| Pages | 320 |
| Weight | 0.552 |
| Category | Book |
| Book Author | doc-searls |
|---|---|
| Binding | hardcover |
| Publisher | harvard-business-review-press |
| Language | english |
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