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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”
| Isbn | 9780321348104 |
| Publisher | Pearson Education (US) |
| Language | English |
| Pages | 208 |
| Book Author | marty-neumeier |
|---|---|
| Binding | paperback |
| Publisher | pearson-education-us |
| Language | english |
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