Original price was: $37.14.$37.12Current price is: $37.12.
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands
| Isbn | 9780195573565 |
| Publisher | Oxford University Press Australia |
| Language | English |
| Pages | 246 |
| Weight | 0.593 |
| Category | Book |
| Book Author | byron-sharp-professor-professor-ehrenberg-bass-institute-for-marketing-science |
|---|---|
| Binding | hardcover |
| Publisher | oxford-university-press-australia |
| Language | english |
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