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In “Evangelist Marketing,” Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.
| Isbn | 9781936661091 |
| Publisher | BenBella Books |
| Language | English |
| Pages | 288 |
| Category | Book |
| Book Author | alex-l-goldfayn |
|---|---|
| Binding | hardcover |
| Publisher | benbella-books |
| Language | english |
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